EYE TRACKING is a sensory technology that measures exactly what our eyes are focused on. Through it, we determine the level of presence, attention, focus, awareness, and other mental states of the customer and user experience.
SEBO is the official research partner of Tobii Pro in Israel.
We understand the world around us mainly through our sense of vision. Eye tracking interprets natural human behavior and helps to gain insight into the actions and attention of people - and the connection between them. As a result, we can draw scientific conclusions about the factors that drive certain behaviors of customers and users in physical and digital environments
The world's most advanced wearable eye tracking technology for human behavior research
Eye Tracking for Marketing Research - short video 2 min
Understanding the world through the customer's eyes
Benefits of eye tracking study
Understanding unconscious behavior
The only way to measure conscious and unconscious behavior of customers and users
Quantitative and qualitative understanding
Quantitative and qualitative analysis is integrated into understanding behavior and decision-making processes
Factual data
Biometric behavioral data, objective and unequivocal
Wearable and comfortable technology
Measuring physical and online commercial spaces anywhere, anytime
Continuous measurement and behavior
Understand click-through-site behavior or purchase behavior in the store
Research efficiency
Achieving accurate results, collecting and analyzing data in a short and effective time
We will be happy to help you define your research needs
