Smart Retail Design
While designers and architects have a good understanding of beauty and symmetry, they are not retail experts. This is where we come into the picture - we assist designers, planners and consultants to plan smart retail elements that fit retail best practice and fit how shoppers actually behave in commercial spaces. This helps our customers build stores that are both beautiful and effective.
Writing the Brief
This is one of the most important and critical steps in any retail design project and will determine the efficiency of working with the various entities. Our experience in both marketing and accompanying retail design processes enables us to redefine the break-even in a way that minimizes the risk of errors between the marketing, retail and design teams, thus streamlining the work process and preventing deviation from the schedule.
Development of a design concept
As part of the process we help designers and architects to develop the design concept to suit the marketing and retail concept defined. The design concept in a retail store serves much more than store visibility; it affects the entire shopping experience, sensory and time perception and store conversions. In this framework, we illuminate retail and scientific aspects that are not part of the familiar discipline of the architect or designer, and make sure that the concept encourages and does not impair purchase.
Escort floor planning and sale
Where is the entrance and exit? What is the interval between the different views? How will the store track look and why? How will the displays be placed - straight? Diagonally? How will they be grouped into the space? Where should the cash register be located? Where will the queue line be? These questions are critical to the effective operation of the retail space and a decision that requires knowledge and experience. Our consultants accompany the planning teams throughout the formulation of the master plan, including advice on future digital infrastructures. And help to produce efficient and effective spatial contours.
Optimization of existing spaces
Many times the default of the retailer is a complete overhaul of the space while a simple re- arrangement and re-design can give a much better ROI and the ability to compare performance and improve them. Upgrading and optimization processes are one of our strongest competencies. The process is thorough and we evaluate the weak points of the existing design, build a detailed upgrade plan, and sometimes only rearrange the categories and sometimes change the layout of the store. After the change, individual measurement and analysis are carried out in order to maximize the results of the change.
Development of marketing concept and retail
Each retail space has a marketing and retail concept that forms the framework of the strategic rationale for its existence. Every retail space is unique and requires a tightening and tuning of the concept in order to fit the context and the specific audience that will be visiting it. We specialize in the formulation of innovative and smart retail concepts. We collaborate with the designer and marketing team to direct the process to an innovative, exciting, smart and effective concept.
Transition to existing programs
Many customers come to us with prepared blueprints in order to receive an additional opinion, to ask the right questions and to examine the experiential and operational details. This is the most important time and, in fact, the last opportunity, to improve planning before proceeding with the implementation stages. We sit together with the client and analyze the outline plans in order to challenge the planning and to check its level of suitability with the actual behavior of the buyers.
Design of shelving and displays
Display planning can raise or drop sales and operational highlights can be the difference between an efficient and happy customer-focused sales team and a sales hacker, and a failed and frustrated team focused on the lack of functionality of the booth. We have extensive experience in consulting and accompanying the planning of the displays, commodity calculations, operational planning and feedback for existing pedaling.
We will be happy to help you to create a smart retail design
